Optimizing conversion with Axle Ignition
Learn how to optimize your implementation of Axle Ignition, Axle’s embedded insurance verification flow. This guide outlines best practices to maximize user conversion by presenting Axle as the default, setting expectations, and minimizing friction.
What is Axle Ignition?
Axle Ignition is a secure, embedded insurance verification flow that allows users to connect their insurance policy by logging in to their insurance provider or uploading proof of insurance. It eliminates the need for manual document collection and verification, and enables faster, more reliable workflows.
Axle Ignition supports both login and upload options within a single, unified experience - helping your users verify coverage in seconds.
Best practices for maximizing conversion
Craft clear, compelling, and actionable pre-Ignition messaging
Help users understand why they’re being asked to share their insurance, what they should expect, and how to take the next step - all in a single, clear message.
- Explain the benefit to the user – Show users how verifying insurance helps them, such as reducing wait times, streamlining onboarding, or fulfilling compliance. Tailor the benefit to your use case (e.g., rentals, test drives, lending).
- Set expectations – Let users know they’ll be asked to log in to their insurance provider or upload proof of insurance through Axle.
- Use a clear CTA (call-to-action) – Follow up with a short, directive CTA. Choose language like “Verify insurance,” “Link account,” or “Share proof of insurance.” Keep it consistent and action-oriented.
Examples putting it all together:
- “Quickly verify your insurance to speed up your time at the counter.”
CTA: “Verify insurance” or “Share my insurance” - “Securely link your insurance account in seconds through our partner, Axle. No uploads needed - we’ll automatically retrieve the documents we need, saving you time and hassle.”
CTA: “Link insurance account”
Use consistent, user-friendly CTAs that align with your brand tone and the user’s task - and pair them with clear expectations to reduce drop-off.
Present Axle as the default path
Rather than presenting Axle as one of several equal options, make it the primary or preferred method for collecting insurance. Since Axle supports both account linking and document uploads through DocumentAI, pushing users to the Axle flow leads to the highest completion rates.
Examples:
-
If your implementation supports document uploads through DocumentAI – Do not offer multiple separate options. Use a single CTA that covers both login and upload. Axle will optimize completion behind the scenes.
CTA: “Share my insurance”
-
If you collect documents outside of Axle –
Guide users to connect via Axle first. Only offer manual upload as a fallback later, or visually de-emphasize it using labels, color, or badges.
Link Insurance Account [Preferred] Upload Document [Slower]
Keep messaging simple and focused
Avoid overwhelming the user with too many requests at once. Keep your messaging concise and break information into clear, discrete actions. This helps maintain engagement and improves conversion.
Tips:
- Use short paragraphs and scannable headers
- Avoid jargon or technical detail early in the flow
- Break steps into small, focused actions (e.g., ID, insurance, payment)
- Allow users to complete steps in the order they choose when possible
Simplified flows lead to higher conversion and fewer support escalations.
Re-engage users who drop off
If a user doesn’t complete the Axle flow, follow up with light-touch reminders:
- In-app banners or nudges
- Follow-up emails with deep links
- Prompts at next log-in or session
Test, measure, and optimize
Use data to understand where users succeed - and where they drop off. Iterate on UX and messaging to improve over time.
What to track:
- Start and completion rates for Axle Ignition
- A/B test results for CTA wording and placement
- Drop-off points in the flow
- User support tickets or confusion signals
Ask your Axle contact about best practices for logging and analyzing Ignition performance.
Frequently asked questions (FAQ)
Q: What is Axle Ignition?
A: Axle Ignition is Axle’s embedded flow that allows users to log in to their insurance provider or upload proof of coverage. It’s used for real-time insurance verification across industries like car rentals, auto lending, employee compliance, and fleet services.
Q: How do I maximize conversion with Axle?
A: Present Axle as the default option, explain the user benefit clearly, set expectations before the flow, and keep your messaging simple and focused.
Q: What should my CTA say?
A: Use short, specific CTAs like “Share my insurance,” “Verify insurance,” or “Import insurance info” - paired with a clear explanation of the benefit.
Q: When should I offer document upload?
A: We always recommend allowing Document uploads in Ignition via DocumentAI if you support documents generally. Having a single choice for the user allows us to optimize total completion and link rates by waterfalling the user to the best option for them.
Partner with us
Every integration is different - and Axle’s Solutions Engineering team is here to help.
We’ll work with you to design the best user experience for your specific use case, including messaging, flow timing, and fallback handling.
Reach out to your Axle contact or email support@axle.insure to get started.